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Reading Between the Lines.

Insightful affiliate and digital marketing tips learned from years of experience.

What Every Hairstylist Needs to Know to Glow Up Their Instagram (Just Like Beverly Did) May 30, 2025

If you're a hairstylist, you already know that your work speaks for itself—once someone is in your chair. But what about the dozens (or hundreds) of potential clients scrolling Instagram right now who...

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The Digital Hairball Strategy: How to Turn One Video into a Google-Searchable Gold Mine May 29, 2025

Welcome to the wild (but wildly effective) world of content repurposing, also known around here as the Digital Hairball Strategy—a method created by Next Chapter Social to help busy women in business ...

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Reels Roadmap 2025: How to Make a Reel Without Freaking Out May 01, 2025

If you’ve been putting off Instagram Reels because they feel overwhelming, this blog is here to change that. Reels Roadmap 2025 is our latest guide designed specifically for business owners who want t...

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From Pause to Purpose: How Dating Coach Leandra Frey is Building Her Brand Online with Confidence Apr 25, 2025

If you're a dating coach for women or work in the life coaching industry, chances are you’ve wrestled with the same question as Leandra Frey:

“I have so many ideas… why is it so hard to stay consiste...

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Maximize Your Social Media Time: 3 High-Impact Reels Every Business Owner Needs Mar 20, 2025

Let’s be real—social media can feel like a full-time job. Between brainstorming content, filming, editing, and engaging with followers, it’s easy to feel like you’re always playing catch-up. But what ...

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From Closet Chaos to Confidence: Reinventing Your Midlife Style Feb 28, 2025

Midlife is a season of transformation. The kids are grown, careers are shifting, and for many women, the question becomes: Who am I now?

For Kathleen Hargrove, a midlife women’s confidence coach, the...

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Crack the Instagram Code: Why Carousels Are Winning in 2025 Feb 27, 2025

Instagram is shaking things up again! You’ve probably heard about the new 3-minute reels (hello, storytelling mode!), but did you know carousels are dominating the engagement game?

If you're still po...

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How to Optimize Your Instagram to Grow Your Video Coaching Business Jan 31, 2025

Are you an online entrepreneur struggling to get comfortable on camera? Maybe you’re a course creator, coach, or membership site owner who knows video marketing is essential—but every time you hit "re...

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The Secret to Social Media That Connects in 2025: Why B-Roll is a Game-Changer Jan 15, 2025

New year, new content strategy! If you’re ready to make 2025 the year your social media actually connects and converts, let’s talk about one of the simplest yet most powerful tools: B-roll.

B-roll is...

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How Functional Nutritionists Can Use Instagram to Grow Their Practice and Attract Clients Dec 27, 2024

As a functional nutritionist, you understand the science behind inflammation, gut health, and holistic wellness. But when it comes to social media, it can feel like a completely different language.

I...

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How an Instagram Glow-Up Can Take Your Pickleball Business to the Next Level Nov 29, 2024

Pickleball is one of the fastest-growing sports in the United States, and businesses in this space have a unique opportunity to ride this wave of popularity. But here’s the truth: if your social media...

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Master Instagram Stories: Engage, Grow, and Thrive Nov 21, 2024

Hi everyone! Welcome to Master Instagram Stories, where we’re diving into everything you need to know to create authentic, engaging content that drives growth. I want to kick things off with a little ...

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