Midlife is a season of transformation. The kids are grown, careers are shifting, and for many women, the question becomes: Who am I now?

For Kathleen Hargrove, a midlife women’s confidence coach, the answer starts in the closet—literally. Through her Elevate Me program, she helps women rediscover their personal style, clear out the clutter (both physically and mentally), and step into this next phase of life with confidence. But when she joined our Glow Up Call inside the Social Club, there was a big problem:

Her message wasn’t clear—and it was costing her potential clients.

When Your Brand is Confusing, Clients Walk Away

Kathleen is an expert in style and transformation, but her Instagram profile didn’t reflect that. Instead, it was broad and overwhelming—confidence coaching, wardrobe styling, color analysis, home organization, and more.

Here’s the thing: If people don’t instantly understand what you do, they won’t stick around to figure it out.

During our Glow Up Call, we helped Kathleen:

• Clarify her niche: Instead of a general "confidence coach," she now leads with style, color analysis, and wardrobe transformation for midlife women.
• Refine her Instagram bio: In one sentence, it now clearly states who she helps and how she helps them.
• Strengthen her call-to-action: Every post now leads potential clients straight to her 12-week Elevate Me coaching program—instead of confusing them with too many options.

What’s a Glow Up Call?

A Glow Up Call is a deep-dive social media strategy session for business owners inside our Social Club. If you’re struggling to attract the right clients or your content isn’t converting, we help you:

• Define your social media goals
• Audit your profile for clarity and consistency
• Improve your messaging so it attracts your ideal audience
• Make sure your content is working for you, not against you

The goal? A brand presence that is clear, compelling, and built to convert followers into clients.

Style Isn’t Just About Clothes—It’s About Identity

The transformation wasn’t just in Kathleen’s marketing—it was in her mindset, too. She realized that confidence isn’t what she’s selling. The real transformation is helping women reinvent their personal style in midlife so they can show up feeling empowered in their next chapter.

Because let’s be real—most of us are still dressing like we did in our 30s (or worse, our 20s). But the right colors, silhouettes, and wardrobe choices can completely change the way we feel about ourselves.

When Kathleen made this shift in her business, her content became more magnetic. Now, she’s speaking directly to women who look in their closet and think:

• I have nothing to wear that makes me feel amazing.
• My body has changed, and I don’t know what looks good anymore.
• I don’t want to dress like my daughter, but I also don’t want to dress like my mom.

And that’s where she comes in.

Your Business Needs Clarity Too

Whether you're a style coach, course creator, or entrepreneur trying to grow online, the key to success is clarity—in your message, your brand, and your social media strategy.

At Next Chapter Social, we help business owners like Kathleen create clear, compelling brands that attract paying clients. From profile audits to content strategy, we teach you how to turn social media into a powerful marketing tool.

If your online presence feels scattered, unclear, or just not working, we can help.

Join our Social Club today and let’s get your brand working for you—not against you.