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From Pause to Purpose: How Dating Coach Leandra Frey is Building Her Brand Online with Confidence

Apr 25, 2025

If you're a dating coach for women or work in the life coaching industry, chances are you’ve wrestled with the same question as Leandra Frey:

“I have so many ideas… why is it so hard to stay consistent on social media? ”

Leandra is a life and dating coach who helps midlife women—especially those navigating dating after divorce, widowhood, or a long hiatus—rediscover clarity, courage, and confidence in love. Her signature promise? Helping women find a meaningful relationship in six months or less.

Her passion is clear. Her results are real. But like so many female entrepreneurs in the coaching space, the social media part felt… overwhelming.

A Safe Space for Female Entrepreneurs: Meet Social Club Leandra is a member of Social Club, our group coaching program created for ambitious women in business who are ready to stop guessing on social media—and start marketing with strategy.

Each month, we host an ALO Call (Ask, Learn, Optimize) to spotlight one of our members. During the session, we:

βœ… Audit their Instagram bio, content, and overall presence

βœ… Identify their top 3 goals

βœ… Highlight what’s working, what’s not, and what needs to change

βœ… Leave them with 3 actionable social media recommendations

Leandra’s biggest challenge? Consistency and execution.

She has the content—client wins, coaching wisdom, and golden advice women need to hear—but it wasn’t making it to the feed.

From Client Calls to Scroll-Stopping Content

What Leandra didn’t realize is that her client sessions are a goldmine of content. On the call, we introduced her to one of our favorite tools: Descript.

With it, she can:

πŸŽ™ Record her client sessions (with permission)

πŸ“ Auto-transcribe the audio

βœ‚οΈ Pull out quotes, advice, and soundbites for Reels, captions, or voiceovers

πŸ“± Create Instagram Reels without being on camera, using just her voice and B-roll

As a life and dating coach for women, Leandra’s strength is storytelling—and with Descript, she can turn one 60-minute session into multiple high-value posts that resonate with her ideal client.

Coaching Tip Turned Marketing Tip: Batch It & Bank It

We also encouraged Leandra to:

πŸ“† Create a simple content calendar

πŸŽ₯ Use event footage and B-roll from workshops, speaking engagements, or client events

πŸ“‹ Add a "Client Love" highlight to showcase testimonials

πŸ”— Include more story links with clear CTAs to her programs and strategy calls

By doing this, she’ll not only save time but finally build the consistency she’s been craving—and stay visible to the women who need her most.

Why This Matters for Coaches in the Dating Industry

If you're a dating coach, relationship expert, or life coach for women, here's what Leandra’s story proves:

● You don’t need to reinvent the wheel every time you post

● You can turn your actual coaching into content (and your future clients will thank you for it)

● Social media works when you work it—but having a system makes all the difference

Whether your clients are dating after divorce, rebuilding after heartbreak, or just figuring out how to trust again, the right social media strategy makes your message clear, consistent, and compelling.

Ready to Simplify Your Social Strategy?

If you’re a coach struggling to stay visible online, you don’t need another content idea—you need a system. Just like we helped Leandra, we can help you too.

πŸ”Ή Join Social Club – Our group coaching membership for women in business

πŸ”Ή Take our Descript Editing Class – Perfect for coaches who record client calls

πŸ”Ή Try the Content Calendar Workshop – Finally plan your posts with purpose

✨ Let’s get you showing up confidently, consistently, and in alignment with your message

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