Welcome to the wild (but wildly effective) world of content repurposing, also known around here as the Digital Hairball Strategy—a method created by Next Chapter Social to help busy women in business show up everywhere online without creating new content every day.

If you’ve ever felt like you’re falling through the cracks of the internet, posting on Instagram but getting crickets, this is the strategy that changes everything.

We’re going to break it down for you in plain English—no jargon, no fluff. Just real, actionable ideas to help you become more visible online.

What Is the Digital Hairball Strategy?

The Digital Hairball Strategy is a content repurposing strategy for small business owners. It helps you take one high-value piece of content (we call this your hero content or Mac Daddy content) and spin it into a web of smaller, SEO-friendly content pieces across every major platform.

Imagine recording one 15-minute video and then:

✅ Turning it into a blog post for your website
✅ Uploading the audio to your podcast
✅ Creating clips for Instagram, LinkedIn, and TikTok
✅ Writing Pinterest pins that link back to your blog and video
✅ Embedding everything into your weekly email newsletter

Suddenly, that one video is working for you in 10+ different ways—all searchable by Google.

The more places your content lives, the more likely it is to show up when someone searches for what you do.

Why It Works (Even If You're Not "Techy")

Think of it like this: Google is like a big drain. And your job? Get stuck at the top.

When you have links pointing back to your content from multiple platforms—YouTube, Pinterest, blogs, podcasts—Google takes notice. It sees your content as valuable and trustworthy, which boosts your SEO (search engine optimization) and helps people actually find you online.

This strategy works especially well for female entrepreneurs, coaches, creatives, and service-based businesses looking to grow visibility online without burning out.

Here’s How to Repurpose Content Using the Hairball Strategy:

Step 1: Create Your Hero Content (Mac Daddy)

Start with one strong, helpful, authentic video. This is your Mac Daddy. Keep it focused on one core topic your audience cares about—like “How to Use Instagram Stories for Business” or “Top 3 Tips to Improve Your Website SEO.”

Pro tip: Keep it evergreen. Think topics that will still be relevant six months or a year from now.

Step 2: Repurpose It Into Multiple Formats

Once the video is recorded, here’s how we break it down:

• YouTube: Upload your video with a keyword-rich title and description.
  
  
• Podcast: Use the video’s audio and publish it as a podcast episode.
  
  
• Blog Post: Use the transcript (grabbed from YouTube) and rewrite it into a blog post using tools like ChatGPT (hey, that’s me!).
  
  
• Pinterest Pins: Create 5 pins per platform (blog, podcast, YouTube) using unique URLs.
  
  
• Instagram & Facebook: Post short video clips, behind-the-scenes, or quotes from the video.
  
  
• LinkedIn: Share bite-sized takeaways for a professional audience.
  
  
• Google Business Profile: Post updates and content here—it’s a free SEO boost most small business owners miss.
  
  
• Email Newsletter: Share your top 3 takeaways from the video in a value-packed format (no “read more” clickbait here—give them the goods upfront).
  
  

Example: Let’s Say You Teach About SEO for Female Entrepreneurs

Imagine you record a video called “Beginner SEO Tips for Women in Business.” With the Hairball Strategy, that one video turns into:

• A blog post: Top 5 SEO Tips Every Female Entrepreneur Needs to Know
  
  
• A podcast episode: SEO Doesn't Have to Be Scary—Here's Where to Start
  
  
• Pinterest pins: SEO Checklist, How to Get Found on Google, What is Hero Content?
  
  
• IG reel: A 15-second snippet explaining what “hero content” means
  
  
• LinkedIn post: A client story about growing their traffic with content repurposing
  
  
• Email: “3 Easy SEO Wins You Can Tackle This Week”
  
  

One topic. Multiple platforms. Maximum reach.

Why Pinterest Is Your Secret Weapon

Did you know that Pinterest pins show up in Google searches? It’s one of the best ways to get found long after you post. Here’s the trick: you can create five pins per unique URL. So if you have a blog, podcast, and YouTube video all on the same topic, that’s 15 pins pointing back to your content.

We recommend scheduling those pins to go out within one week—2 per day—to give your content the best chance of being “picked up in the tornado,” like in the movie Twister.

Yes, we just compared Pinterest marketing to storm chasing.

The Results: Visibility, Traffic & a Business That Feels Easier

Since using this strategy in our own business, we’ve seen a huge jump in website traffic, email engagement, and visibility across platforms. And our clients are seeing the same.

Instead of struggling to stay consistent, they have a system. A repeatable way to show up online and get results without spending 10 hours a week on content creation.

Ready to Learn It Step-by-Step?

We walk you through the entire system in our class, The Digital Hairball Strategy: How to Turn One Piece of Content into a Google-Searchable Gold Mine. You’ll learn:

✔️ How to choose the right hero content
✔️ How to extract and repurpose it
✔️ What platforms to use and why
✔️ How to delegate repurposing to a VA or assistant
✔️ Real examples, tools, and templates to get started

👉 Click here to join the class

Or explore more of our free training and upcoming workshops:

• Content Repurposing Mini-Course
  
  
• Small Business SEO Bootcamp
  
  
• VIP Coaching for Women Entrepreneurs
  
  

Final Thought: Show Up Everywhere Without Burning Out

If you’ve ever said, “I don’t know what to post,” or “I just don’t have time for all these platforms,” then the Digital Hairball Strategy was made for you.

You already have the content inside you—now let’s stretch it further, make it go farther, and get it found by the women (and clients!) who need it most.

Create once. Repurpose with help. Show up everywhere.