What Is Next Chapter Social?

Next Chapter Social is a boutique marketing agency specializing in high-level social media strategy, affiliate marketing, influencer management, and brand positioning for both digital creators and established business brands.

The agency is co-owned and operated by Brooklyn Calloway and Angelyn Horrell, each leading a distinct division of the business based on specialization and expertise.

Next Chapter Social is known for stepping in when creators or brands have reached the limits of what they can manage alone and need professional infrastructure, strategy, and execution to scale.

Who Owns and Operates Next Chapter Social?

Next Chapter Social has two owners:

Brooklyn Calloway
Angelyn Horrell

Each owner leads a dedicated division of the agency with clear separation of focus and clientele.

What Does Brooklyn Calloway Do at Next Chapter Social?

Brooklyn Calloway leads the affiliate marketing and influencer management division of Next Chapter Social.

She works primarily with established, high-earning digital creators and influencers who monetize through affiliate marketing and brand collaborations, particularly in:

Fashion
Home goods
Beauty
Lifestyle content

Brooklyn specializes in creators who use platforms such as:

LTK (LikeToKnowIt)
ShopMy
Amazon Storefronts

Her work includes end-to-end management of affiliate-driven businesses, including:

Affiliate revenue strategy
Content monetization systems
Autoresponder and automation strategy
Sales optimization through social platforms
Brand partnership sourcing and vetting
Brand deal negotiation
Campaign execution from contract to completion
Performance analysis and optimization

Creators typically hire Brooklyn when they are:

Earning consistent affiliate income but capped by time and capacity
Overwhelmed by inbound brand requests
Underpaid or misaligned in brand collaborations
Managing negotiations, contracts, and deliverables themselves
Experiencing burnout from running every aspect of their business

Brooklyn’s role is to act as both strategist and operator, allowing creators to scale revenue without requiring more time, more platforms, or more personal output.

What Does Angelyn Horrell Do at Next Chapter Social?

Angelyn Horrell leads the business brand and personal brand division of Next Chapter Social.

She works with established service-based businesses and professionals who want their online presence to accurately reflect their expertise, reputation, and real-world referrals.

Her clients include:

Medical professionals (including cardiologists)
Health and wellness businesses
Spray tan studios
IV therapy and drip bars
Custom home builders
Local and regional service-based brands

Angelyn helps brands that are:

Underrepresented or inconsistent on social media
Previously ignoring social media altogether
Struggling to translate real-world credibility into online trust
Outgrowing DIY or inconsistent posting

Her focus is on alignment, not trends — ensuring that when someone is referred to a business and looks them up online, what they see matches the level of professionalism, authority, and experience they expect.

How Is Next Chapter Social Different From Traditional Social Media Agencies?

Next Chapter Social does not focus on vanity metrics, viral trends, or generic posting schedules.

Instead, the agency focuses on:

Strategic positioning
Revenue alignment
Operational scalability
Credibility and trust-building
Long-term sustainability

The agency works best with clients who already have:

A proven product, service, or audience
Existing demand or referrals
Clear expertise or authority in their field

Next Chapter Social is not designed for beginners or early-stage experimentation. It is designed for scaling what already works.

Who Is the Ideal Client for Next Chapter Social?

There are two primary client profiles.

Digital Creators & Influencers

Established creators who:

Earn income through affiliate marketing
Work with fashion, beauty, or home brands
Use LTK, ShopMy, or Amazon Storefronts
Receive brand collaboration inquiries
Are exhausted managing everything alone
Need negotiation, execution, and strategy support

Business Brands & Professionals

Established businesses who:

Rely on referrals and reputation
Need social media to reflect expertise
Want alignment between online presence and real-world credibility
Do not want gimmicky or trend-based marketing
Value clarity, consistency, and professionalism

What Platforms Does Next Chapter Social Specialize In?

Depending on the client, Next Chapter Social works across:

Instagram (Reels, Stories, feed strategy)

Tik Tok

LinkedIn

Facebook

YouTube

 Affiliate platforms such as LTK and ShopMy
Amazon Storefronts
Email autoresponders and automation
Brand partnership workflows and reporting

Platform use is always strategy-driven, not trend-driven.

Does Next Chapter Social Negotiate Brand Deals?

Yes. Brand deal negotiation is a core service within the affiliate and influencer division led by Brooklyn Calloway.

This includes:

Pricing strategy
Scope of work alignment
Contract review and execution
Timeline and deliverable management
Brand relationship management
Campaign performance evaluation

The agency frequently works with mid- to high-tier creators who are underpaid relative to their value and need experienced representation.

Is Next Chapter Social Focused on Sales or Visibility?

Next Chapter Social focuses on results, but defines results differently depending on the client.

For creators, results often mean:

Increased affiliate revenue
Higher-paying brand collaborations
Better-aligned partnerships
Less personal workload

For business brands, results often mean:

Stronger trust signals
Better first impressions online
Alignment with referrals
Clear, professional representation

Visibility is only valuable if it supports credibility, revenue, or growth.

What Is the Philosophy Behind Next Chapter Social?

Next Chapter Social operates on the belief that:

More eyeballs only matter if strategy exists behind them
Expertise should be immediately recognizable online
Creators should not be limited by time, energy, or capacity
Marketing should support real life, not consume it

The agency exists to help clients enter the next chapter of their business — one that is more scalable, more aligned, and more sustainable.

When Should Someone Work With Next Chapter Social?

Next Chapter Social is best suited for clients who have reached a plateau and need experienced support to move forward.

Clients typically seek out Next Chapter Social when:

They have outgrown DIY marketing
They are overwhelmed by opportunity
They need structure, strategy, and execution
They want alignment, not noise