You’ll discover how making a straightforward offer can be a courteous and considerate gesture, demonstrating that you value your clients and want to make it easy for them to engage with your brand. This lesson will also highlight the importance of making the offer helpful, as your audience often wants to support you in return for the value you've provided them.

By the end of this lesson, you'll understand how to create compelling offer posts that lead to increased conversion rates and referrals.